Joy Eleby BSN, RN
Joy Eleby is available for injury prevention consultations for anyone interested in longevity as they improve their tennis game.
Background:
Born and raised in Southwest Atlanta, Joy received a scholarship from Coach William "Wink" Fulton to attend McGhee Tennis Camp for three summers in 1999 when her family couldn't afford it. Now, she is dedicated to returning the favor to the community that made her who she is today.
The Mission Behind Baseline & Greens:
Driven by her passion for local sports and athlete care, Joy founded Baseline & Greens Collective to promote injury prevention, expert restringing services, and convenient retail accessibility for tennis, golf, and pickleball players.
In tandem with her business, she actively advocates for the Atlanta Tennis Club (ATC) and the Athletes Youth Success Institute (AYSI) to provide resources, equipment, and scholarships to the next generation of Southwest Atlanta athletes.
Expertise:
17 years of Registered Nurse Experience
Trauma Quality RN Specialist-Grady
2022 USTA/NTRP 3.0 Doubles Silver National Champion
2023 USTA/NTRP 3.0 Singles National Finalist
5-time USTA/NTRP National competitor
Leadership:
Founder, CEO, Baseline & Greens
Bethune-Cookman University
Delta Sigma Theta Sorority, Inc.
4 time USTA Team Captain
Alzheimer's Caregiver
As a caregiver for her mother with Alzheimer's Joy understands the connection between racquet sports and longevity (including brain health). Baseline & Greens aims to build athletic services along with health awareness and education in the Southwest Atlanta region that has been unavailable to previous generations.
Alzheimer’s Awareness & Prevention
The Purple Thread
Longevity. Performance. Impact.
Purple symbolizes Alzheimer's awareness. Research shows that racquet sports can reduce the risk of cognitive decline by 47% through balance, coordination, and cardiovascular health. Athletic longevity and brain health go hand in hand—which is why we are committed to keeping Atlanta athletes active and playing longer.
We proudly direct our community support toward Coach Wink’s US Open Trip, the Atlanta Tennis Club, and the Atlanta Youth Success Institute. The purple thread represents our connection to health, opportunity, and community—essential resources Southwest Atlanta deserves.
Every purple string is a reminder: we’re playing the long game together.
How Tennis Helps
Balance & Strength: Racquet sports enhance coordination and physical stability, helping counteract physical decline associated with cognitive diseases.
Mind-Body Connection: Rapid decision-making and hand-eye coordination keep the brain actively engaged during every point.
Cardiovascular Health: Regular play provides powerful cardiovascular exercise that stimulates blood flow and supports brain health.
Hydration & Nutrition: Balanced athletic nutrition fuels performance and promotes long-term physical and cognitive vitality.
Baseline and Greens Foundation
Stay tuned for upcoming updates—our 501(c)(3) non-profit designation is coming soon!